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sifat
Feb 16, 2022
In Wellness Forum
If you have a company, you must understand that success depends on many elements and that even the smallest factor can have a noticeable impact on your results. Years ago it was already identified that the optimal relationship with the public of interest (or stakeholders ) that is related to your business, is one of the most important factors. Familiarizing yourself with this term and the idea behind its meaning can give your business the necessary boost. Helping you to predict and solve certain problems or better understand the relationship between your company and various groups of people who are involved with the strategies of your project. That is why in this post we will talk about what stakeholders are and how they can impact the results of your company. In addition, we will see the types that exist and if there is a difference with the so-called shareholders. Thematic content menu What are stakeholders? Types of stakeholders What impact can stakeholders have on your business? Stakeholders and shareholders: how are they different? What are stakeholders? The English term stakeholders is translated into Spanish as “ interest groups ” (or also as “ interested parties ”). It was officially coined to refer to all the people and entities that in one way or another are affected by the activities of a company, both negatively and positively. The intention here is that the managers who make the decisions regarding the activities to be carried out, also consider the impact that these will have on the “stakeholders” . This idea began to be contemplated during the 1960s when the SRI ( Stanford Research Institute ) carried out a study in which it supported the relevance that all the people who were related to it had for companies. Among these were the workers, the partners, the competition, the community, the consumers and even the Government . That is, all those individuals or entities in which the company influenced and vice versa. However, it was not until 1984 that Robert Edward Freeman, an American mathematician and philosopher, used this term to group all these people into a single identification and use it as the name of the theory of interest groups. Since then, it is one of the key ideas for any company to be successful in its market. Types of stakeholders As the word stakeholder has such a broad meaning, over the years nuances have been established between stakeholders. With this, it has been possible to work on them in order of priority according to the relationship they have with the company. Types of stakeholders Today there are 4 types of interest groups: 1. Primaries In this group are those who are directly affected by the company's activities, especially economically. It encompasses shareholders, customers, workers, and partners , to name a few. 2. Secondaries They are those who are affected by the actions and decisions of the company, but indirectly ; therefore, it is a much larger and more populous group. Among those that can be mentioned are the competition, the market, the media, the community, political and religious organizations, as well as unions and financial entities . " You may also like: How to do a market study? What is a market niche? 3. Internal In this case we are talking about the people Photo Editing Services who belong to the nucleus or structure of the company and are interested in keeping it in optimal operation . They are closely related to the primaries, only here the objectives of the interested party are considered, rather than the economic aspect. Here we find the shareholders, employees, the board of directors, the owners and the partners . Although the objectives of these may be different, the final goal is the same. For example, perhaps shareholders prioritize optimal utilization of capital, while an employee wants to move up. Although they are different, they both want the company to do well so that they can also benefit. To carry out an internal analysis of your company, it may be interesting to use tools such as the Porter Value Chain .
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sifat
Feb 16, 2022
In Wellness Forum
Do you know how and where ideas are born? What could you do to make these flow? When talking about inspiration, the best thing is that a good storm or brainstorming falls on us . Brainstorming is always very effective in finding new proposals and novel solutions, those that give you the boost you so desperately need. So that you can take full advantage of this method, I have prepared a complete post for you in which I will talk about what brainstorming is: its methodology, techniques and examples to have an active and creative mind. So stick around to find out how to get out of the doldrums. Thematic content menu What is brainstorming? What is a brainstorming for? + Advantages and disadvantages Preliminary tips for conducting a brainstorming session How to do a brainstorming session step by step? Brainstorming examples and techniques Online tools to do a brainstorming session What is brainstorming? Brainstorming (or brainstorming) is a collaborative Philippines Photo Editor process between several people in which everyone provides suggestions and solutions to a specific problem without applying filters or limitations . Thus. Creativity is encouraged in a relaxed atmosphere. Of course, in the process a multitude of ideas arise, which are noted down to later analyze them in more detail and keep only those that best fit the project. This is not a meaningless discussion or a social gathering. Before starting, certain criteria must be applied to serve as a guide for brainstorming to be really effective and people do not disperse. The term comes from English and is translated into Spanish as "rainstorm" and "storm of ideas". Brainstorming is nothing new, credited with inventing the term to Alex F. Osborn, an advertising agent who was at a loss for ideas to improve his ads. So, in 1039, Osborn proposed a session with all his collaborators in which ideas were given without any restrictions, the result was effective solutions. From there he began to use the term and in his book Applied Imagination (1953), he used it naturally in his explanation of how to get ideas and improve the creative thinking process. A few years later, in 1957, he published a revision of that book in which he added new ideas based on the experimentation during those years. This is how brainstorming was reaffirmed as part of the innovation process of any project. Since then, brainstorming has only gotten better over the years. No company or any other work group can deny you your benefits. Practical applications of brainstorming in marketing Brainstorming can be especially interesting in certain marketing processes. For example: In making important decisions, such as choosing the domain name of your brand . When designing the Customer Journey Map . How do we get the customer to go through the entire sales funnel? For advertising and social media campaigns . To seek solutions and improvements in project management. Get ideas for the contents of your blog . Etc. Actually, wherever ideas are needed, a good storm never hurts . What is a brainstorming for? + Advantages and disadvantages Brainstorming has many pros, but also some cons. We see what they are in each case: Advantages of brainstorming Let's start by highlighting the positive: » Encourages collective participation The fundamental principle of the brainstorm is that there is freedom of thought and expression. Thus, the participants feel that there are no hierarchies when speaking and the ideas flow more and better. The atmosphere must be relaxed and pleasant so that there is a good degree of internal trust and between participants. » Improve productivity Employees, especially managers, should perform well on their projects, but they may hit a dead end where they can't continue on their own despite their preparation. Having the support of others makes it much easier for them to achieve their goals and accomplish their tasks. It is not about delegating your responsibilities, but about collaborating as a team. The good results this produces only benefit the company as a whole. » Innovation is achieved Doing more of the same is one of the most common problems for creative teams. Fostering productive imagination has led to new ideas with innovative solutions that mark a before and after in their markets. Undoubtedly, one of the primary objectives of any brand is to differentiate itself; something that is achieved very often with brainstorming.
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