Apr 11, 2022
In Wellness Forum
Pinduoduo is a typical example of the rise of the market outside the Fifth Ring Road, and it has developed rapidly in the sinking market that Taobao and ignored. However, Pinduoduo, which has grown up, is also facing the problem of market ceiling restrictions. Although the sinking market still has growth dividends, the stock market in first- and second-tier cities is large enough that Pinduoduo cannot ignore the market in the fifth ring and do hard work. Next market expansion. The latest report of Jiguang Big Data also shows that as of the first quarter of 2019, 44.2% of Pinduoduo's new users came from second-tier and above cities, and the proportion of users in first- and second-tier cities continued to rise. Pinduoduo must be able to prove that it can gain a foothold in first- and second-tier cities in order for its stock price to win the telemarketing list favor of Wall Street. Huang Zheng, a good conspirator, has set up an upgrade route for Pinduoduo, which is the main promotion of "limited time instant kill". It is the core development strategy of Pinduoduo to sell the authentic products of well-known brands within a limited time, and take advantage of the advantages of affordable prices to penetrate into the crowd of first- and second-tier cities. For two consecutive years of 618, Pinduoduo's "time-limited spikes" have all reached the C position, especially this year's 618, Pinduoduo's limited-time spike deals increased by 320% year-on-year. Judging from the response of users in first- and second-tier cities, Pinduoduo is also gaining recognition from some telemarketing list users. Recently, a link to Pinduoduo suddenly appeared in a Beijing game group, "Pinduoduo subsidy, James 15 is only 989 yuan." The original price of these shoes is 1366 yuan, and the spike can be 377 yuan cheaper. When someone who has bought it endorses that these shoes are genuine, no one cares about the inherent impression that Pinduoduo is an e-commerce platform outside the Fifth Ring Road. This is part of the “Big Brands Driving to X Tide Shoes Special” campaign launched by Pinduoduo in order to seize the luxury market for boys, the sneaker market.