Forum Posts

Maichel David
Apr 10, 2022
In Wellness Forum
There is no such thing as a free lunch. This seems to be an infallible truth, and the same holds true in the digital world. Just like watching movies and chasing dramas on a video website, if you want to “prostitute for nothing”, you have to endure all kinds of advertisements. If you want a good experience, please pay for membership. The so-called "free" Internet business model is based on the logic of "wool comes from pigs". Users enjoy the services of the Internet platform for free, and you have to continuously contribute your behavioral data and attention on it, and this is the value of the platform. Relying on these traffic and attention, the platform can naturally attract a large number of advertisers, who in turn get sales from users, such as Google, Facebook, Amazon, Taobao, Toutiao, etc. Users enjoy free services, merchants gain consumers, and Fax List platforms earn advertising fees. Isn’t this a win-win situation? However, under the scorching sun of the Internet boom, there is still a small dark cloud of "user privacy". This thing that was seldom realized by Internet users, or could not do anything after realizing it, is undergoing a "clouding" change. The biggest player in the mobile digital ecosystem, Apple, has stepped forward to “call the shots” for the majority of mobile (iOS only) users. In the latest version of iOS 14, Apple will greatly improve the privacy protection of users, and actively return the "user data sharing rights" to users. This small change may set off a big earthquake in the Internet advertising model. For Apple, which makes a living by selling terminals and services, it will naturally take user experience and repurchase once a year to heart, so Apple emphasizes that privacy is the basic right of everyone. But as soon as this upgrade of iOS 14 was released, it was immediately "stricken" by all the friends who make a living from the advertising business.
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Maichel David

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