Develop the key macro-activities to achieve the predefined objectives, plan them and assign yourself a deadline and an intervention priority. For this, it can be useful to analyze seasonality and trends (using tools like Google Trends and Google Analytics) to identify low and active periods. This way you can work in the most appropriate time frame (when it is best to launch a discount and promotion campaign, for example). Also, keep in mind that a comprehensive marketing plan should include all audience engagement activities throughout the customer journey, from the early stages of the funnel (awareness and interest) to retention marketing activities. (loyalty). Once your activities are listed, assign a specific owner to each of them . The owner will be responsible for ensuring the implementation of his action within the deadlines. Analyze metrics Metrics are the last thing to consider in your marketing plan. The work team will use them to monitor the progress of activities and the performance of the strategies implemented. First, define which KPIs should be monitored. This will allow you to determine the short-term objectives, that is, the fundamental steps to achieve the final objectives. Email Marketing KPIs to Watch in 2021 Examples of marketing plans After so much theory, let's E-Commerce Photo Editing Service move on to practice. How to set up a real marketing plan that integrates all the factors mentioned so far? Take inspiration from this selection of marketing plan examples. Buffer's Content Marketing Plan Buffer offers a free template for a comprehensive and effective content plan. Each section of the document guides the compilation of the plan by highlighting the questions to ask. It also offers tips and examples for defining timely and correct planning. If you don't know where to start, this can be a great tool to make your job easier. Chief Outsiders Growth Marketing Plan Chief Outsiders offers two models for: a general marketing plan, including all the aspects we have listed in this article, and a growth marketing plan focused on strategies for growth and expansion into new markets and the launch of new products. For both plans, Chief Outsiders provides a concrete checklist for writing your marketing plan. The Forbes Marketing Plan Forbes' marketing plan has reached approximately 4 million views since its release in 2013. This article, in addition to offering a free template, provides details on how to properly complete the 15 sections that make up an effective marketing plan:

What is a marketing plan and what is it used for? Everything you need for a marketing plan Examples of marketing plans Conclusion Whether you are new to designing a marketing plan or have faced this challenge in the past – with more or less satisfactory results – finding new information and planning methods is always helpful. Discover our advice and get real models to inspire you. The company goals for the new year have just been rolled out at the start of 2021. The dreaded request from your boss has arrived. Now is the time: you need to present the marketing plan that will guide your team's strategy for the next few months. You don't know what to do or where to start. So you look at your Excel sheet, hoping it suggests a setting. You turn to Google, but everything seems too complex and your deadline is only a few days away. In all likelihood, this could be the recurring nightmare of many marketers. Indeed, preparing a marketing plan can be quite complex , and a large part of the success of a company's marketing strategy depends on it. Here we will try to give you some tips and share real models . Use them as a reference guide to structure an effective marketing plan and understand the essential elements of your planning. What is a marketing plan and what is it used for? A marketing plan is a roadmap with a schedule of activities . It serves as a business tool to define, organize, manage and monitor a future marketing strategy. Not to be confused with a Image Masking Service marketing strategy. A marketing plan is a larger frame of reference for channeling one or more strategies that achieve a single end goal. Everything you need for a marketing plan Goals First, ask yourself, “Where do we want to go? This question will help you identify the main objectives that the marketing team will have to follow, taking into account all the strategies that they will develop. Our advice is to set goals that are: clear and precise; consistent with the mission and general objectives of the company, and specific, but not too much. Objectives should suggest the direction of marketing activities without describing the operation too much. Otherwise, they risk becoming the goals of a single strategy (and as we said, the strategy is not to be confused with the marketing plan). Here is a practical example: Suppose your company's mission allows young people to find study stays and projects abroad in a simple and fast way. Then, your marketing plan could target an audience of students and aspiring workers, convey the importance of training abroad, inform about the existence of funds, services, associations and charitable projects that facilitate this type of training and, thus, convert these people to use your search platform.

What is phygital? How it works? Business Benefits Phygital and customer experience: some examples To summarize On the one hand, the pandemic has encouraged more digital shopping habits. On the other hand, it has led to a re-evaluation of the physical experience. The combination of these two opposing tendencies gave impetus to the phygital phenomenon. Let's see what it is, how it works and why it can be beneficial. How many times have we gone to a store to see, touch and try on a product only to walk away empty handed and order it online? And how many other times, before buying in a physical store, have we browsed the web, consulted the brand's e-commerce, and read dozens of reviews to make a decision? Just think how many times we've been in both situations. It will help you understand why the phygital phenomenon is becoming the new frontier of customer experience and one of the main trends in 2021 digital strategies. What is phygital? As the term suggests, phygital is about bridging the online and offline worlds. It's a new way of experiencing E-Commerce Photo Editing Service shopping beyond the borders of the two environments, blurring them in a hybrid model. Thus, the best of the physical and digital worlds come together to provide a complete and satisfying customer experience. How it works? The three "i's" that make up the phygital experience The phygital phenomenon is based on three essential elements, the three “i”s: immediacy immersion interaction. A customer experience, to be truly phygital, must combine all of these components, joining the immediacy and immersion of the digital world to the interactive exposure of physical reality . This requires the following: provide physical spaces with technology that facilitates immediacy and immersion, and provide online spaces with tools that promote interaction between the consumer and the product or company. In practice, the phygital phenomenon is based on the adoption of a multi-channel approach as well as the use of Marketing Automation strategies and digital technologies such as artificial intelligence, chatbots and augmented reality.