May 07, 2022
In Wellness Forum
The list goes on and on. When it's time Job Function Email Database to show your boss the effects of your marketing efforts, you can't deliver everything you've measured. While many bosses theoretically understand that a solid marketing team can directly impact the company's bottom line, 73% of executives do not believe that marketers focus on Job Function Email Database results to drive growing customer demands. When it comes to marketing measures that are important to your managers, your managers ask you; They expect reports on the total Job Function Email Database amount of marketing, salaries, overheads, revenues, and customer acquisitions. In this guide, we'll tell you about six critical marketing metrics your boss really wants to know. Let's start. What it is: This equation is used to determine. The average total cost your company Job Function Email Database spends acquiring a new customer. How to calculate: Add your total sales and marketing spend for given period commissions and bonuses + total expenses per month, quarter or year Job Function Email Database Percent of Marketing in CAC Value Cost of Marketing Cost of Sales and Marketing and divide by the number of new customers in the same period. Cost of Sales and Marketing Program Job Function Email Database and advertising expenses salaries commissions and bonuses + monthly, quarterly or annual overheads New customers Number of new customers arriving in a month, quarter or year Cost of Sales and Marketing New Customers What It Means and Why It Matters. The CAC shows how much your Job Function Email Database company is spending for each customer gained. Your target is a low average CAC value. An increase in CAC means you spend more on each new customer, which means there is a Job Function Email Database problem with your sales and marketing efficiency. What it means: The marketing portion of the CAC value is calculated as a percentage of the total CAC value. How it's calculated Job Function Email Database Divide all your marketing costs by the total selling and marketing costs you use to calculate the CAC. Marketing Cost: Expenses + salaries + commissions and bonuses total expenses in marketing department only Cost of Sales and Marketing: Program and advertising expenses.