What is phygital? How it works? Business Benefits Phygital and customer experience: some examples To summarize On the one hand, the pandemic has encouraged more digital shopping habits. On the other hand, it has led to a re-evaluation of the physical experience. The combination of these two opposing tendencies gave impetus to the phygital phenomenon. Let's see what it is, how it works and why it can be beneficial. How many times have we gone to a store to see, touch and try on a product only to walk away empty handed and order it online? And how many other times, before buying in a physical store, have we browsed the web, consulted the brand's e-commerce, and read dozens of reviews to make a decision?
Just think how many times we've been in both situations. It will help you understand why the phygital phenomenon is becoming the new frontier of customer experience and one of the main trends in 2021 digital strategies. What is phygital? As the term suggests, phygital is about bridging the online and offline worlds. It's a new way of experiencing E-Commerce Photo Editing Service shopping beyond the borders of the two environments, blurring them in a hybrid model. Thus, the best of the physical and digital worlds come together to provide a complete and satisfying customer experience. How it works? The three "i's" that make up the phygital experience The phygital phenomenon is based on three essential elements, the three “i”s: immediacy immersion interaction.
A customer experience, to be truly phygital, must combine all of these components, joining the immediacy and immersion of the digital world to the interactive exposure of physical reality . This requires the following: provide physical spaces with technology that facilitates immediacy and immersion, and provide online spaces with tools that promote interaction between the consumer and the product or company. In practice, the phygital phenomenon is based on the adoption of a multi-channel approach as well as the use of Marketing Automation strategies and digital technologies such as artificial intelligence, chatbots and augmented reality.