Do you know how and where ideas are born? What could you do to make these flow? When talking about inspiration, the best thing is that a good storm or brainstorming falls on us . Brainstorming is always very effective in finding new proposals and novel solutions, those that give you the boost you so desperately need.
So that you can take full advantage of this method, I have prepared a complete post for you in which I will talk about what brainstorming is: its methodology, techniques and examples to have an active and creative mind.
So stick around to find out how to get out of the doldrums.
Thematic content menu
What is brainstorming?
What is a brainstorming for? + Advantages and disadvantages
Preliminary tips for conducting a brainstorming session
How to do a brainstorming session step by step?
Brainstorming examples and techniques
Online tools to do a brainstorming session
What is brainstorming?
Brainstorming (or brainstorming) is a collaborative Philippines Photo Editor process between several people in which everyone provides suggestions and solutions to a specific problem without applying filters or limitations . Thus. Creativity is encouraged in a relaxed atmosphere.
Of course, in the process a multitude of ideas arise, which are noted down to later analyze them in more detail and keep only those that best fit the project.
This is not a meaningless discussion or a social gathering. Before starting, certain criteria must be applied to serve as a guide for brainstorming to be really effective and people do not disperse.
The term comes from English and is translated into Spanish as "rainstorm" and "storm of ideas".
Brainstorming is nothing new, credited with inventing the term to Alex F. Osborn, an advertising agent who was at a loss for ideas to improve his ads.
So, in 1039, Osborn proposed a session with all his collaborators in which ideas were given without any restrictions, the result was effective solutions.
From there he began to use the term and in his book Applied Imagination (1953), he used it naturally in his explanation of how to get ideas and improve the creative thinking process.
A few years later, in 1957, he published a revision of that book in which he added new ideas based on the experimentation during those years. This is how brainstorming was reaffirmed as part of the innovation process of any project.
Since then, brainstorming has only gotten better over the years. No company or any other work group can deny you your benefits.
Practical applications of brainstorming in marketing
Brainstorming can be especially interesting in certain marketing processes. For example:
In making important decisions, such as choosing the domain name of your brand .
When designing the Customer Journey Map . How do we get the customer to go through the entire sales funnel?
For advertising and social media campaigns .
To seek solutions and improvements in project management.
Get ideas for the contents of your blog .
Etc.
Actually, wherever ideas are needed, a good storm never hurts .
What is a brainstorming for? + Advantages and disadvantages
Brainstorming has many pros, but also some cons. We see what they are in each case:
Advantages of brainstorming
Let's start by highlighting the positive:
» Encourages collective participation
The fundamental principle of the brainstorm is that there is freedom of thought and expression. Thus, the participants feel that there are no hierarchies when speaking and the ideas flow more and better.
The atmosphere must be relaxed and pleasant so that there is a good degree of internal trust and between participants.
» Improve productivity
Employees, especially managers, should perform well on their projects, but they may hit a dead end where they can't continue on their own despite their preparation.
Having the support of others makes it much easier for them to achieve their goals and accomplish their tasks. It is not about delegating your responsibilities, but about collaborating as a team.
The good results this produces only benefit the company as a whole.
» Innovation is achieved
Doing more of the same is one of the most common problems for creative teams.
Fostering productive imagination has led to new ideas with innovative solutions that mark a before and after in their markets.
Undoubtedly, one of the primary objectives of any brand is to differentiate itself; something that is achieved very often with brainstorming.