Develop the key macro-activities to achieve the predefined objectives, plan them and assign yourself a deadline and an intervention priority. For this, it can be useful to analyze seasonality and trends (using tools like Google Trends and Google Analytics) to identify low and active periods. This way you can work in the most appropriate time frame (when it is best to launch a discount and promotion campaign, for example). Also, keep in mind that a comprehensive marketing plan should include all audience engagement activities throughout the customer journey, from the early stages of the funnel (awareness and interest) to retention marketing activities. (loyalty). Once your activities are listed, assign a specific owner to each of them .
The owner will be responsible for ensuring the implementation of his action within the deadlines. Analyze metrics Metrics are the last thing to consider in your marketing plan. The work team will use them to monitor the progress of activities and the performance of the strategies implemented. First, define which KPIs should be monitored. This will allow you to determine the short-term objectives, that is, the fundamental steps to achieve the final objectives. Email Marketing KPIs to Watch in 2021 Examples of marketing plans After so much theory, let's E-Commerce Photo Editing Service move on to practice. How to set up a real marketing plan that integrates all the factors mentioned so far? Take inspiration from this selection of marketing plan examples. Buffer's Content Marketing Plan Buffer offers a free template for a comprehensive and effective content plan. Each section of the document guides the compilation of the plan by highlighting the questions to ask. It also offers tips and examples for defining timely and correct planning. If you don't know where to start, this can be a great tool to make your job easier.
Chief Outsiders Growth Marketing Plan Chief Outsiders offers two models for: a general marketing plan, including all the aspects we have listed in this article, and a growth marketing plan focused on strategies for growth and expansion into new markets and the launch of new products. For both plans, Chief Outsiders provides a concrete checklist for writing your marketing plan. The Forbes Marketing Plan Forbes' marketing plan has reached approximately 4 million views since its release in 2013. This article, in addition to offering a free template, provides details on how to properly complete the 15 sections that make up an effective marketing plan: