What is a marketing plan and what is it used for? Everything you need for a marketing plan Examples of marketing plans Conclusion Whether you are new to designing a marketing plan or have faced this challenge in the past – with more or less satisfactory results – finding new information and planning methods is always helpful. Discover our advice and get real models to inspire you. The company goals for the new year have just been rolled out at the start of 2021. The dreaded request from your boss has arrived. Now is the time: you need to present the marketing plan that will guide your team's strategy for the next few months. You don't know what to do or where to start. So you look at your Excel sheet, hoping it suggests a setting. You turn to Google, but everything seems too complex and your deadline is only a few days away. In all likelihood, this could be the recurring nightmare of many marketers.
Indeed, preparing a marketing plan can be quite complex , and a large part of the success of a company's marketing strategy depends on it. Here we will try to give you some tips and share real models . Use them as a reference guide to structure an effective marketing plan and understand the essential elements of your planning. What is a marketing plan and what is it used for? A marketing plan is a roadmap with a schedule of activities . It serves as a business tool to define, organize, manage and monitor a future marketing strategy. Not to be confused with a Image Masking Service marketing strategy. A marketing plan is a larger frame of reference for channeling one or more strategies that achieve a single end goal. Everything you need for a marketing plan Goals First, ask yourself, “Where do we want to go? This question will help you identify the main objectives that the marketing team will have to follow, taking into account all the strategies that they will develop. Our advice is to set goals that are: clear and precise;
consistent with the mission and general objectives of the company, and specific, but not too much. Objectives should suggest the direction of marketing activities without describing the operation too much. Otherwise, they risk becoming the goals of a single strategy (and as we said, the strategy is not to be confused with the marketing plan). Here is a practical example: Suppose your company's mission allows young people to find study stays and projects abroad in a simple and fast way. Then, your marketing plan could target an audience of students and aspiring workers, convey the importance of training abroad, inform about the existence of funds, services, associations and charitable projects that facilitate this type of training and, thus, convert these people to use your search platform.