This type of content is almost always attractive to others in your space. And remember, never pay anyone in your industry, even if they're influencers and you'd really like the link. This is against Google guidelines. Hear Bruce explain why businesses need a white hat link guide: 4. Write for your audience's audience Your audience will be more likely to share your content if it helps expand its reach. What would make your audience want to share your content with their audience? An example is a newspaper reporter. When trying to get in front of the reporter,
your content should be less about what they (the reporters) like and more about what their readers like. This approach (what their readers like to read) is very powerful. 5. When you have a connection, stay engaged You might be surprised at what sites link company employee list to your site. Do the research. Find relevant domains that link to your site and build a relationship. If they have a quality site that is relevant to your industry, keep in touch with them. This is especially important if they are well connected and/or if the site owner is an influencer within your industry.
They might need guest bloggers and you could potentially offer useful content to their audience. In your author bio, you can also include a link to your site. 6. Organize a contest I recently visited our Bruce Clay India office. The team took the opportunity to hold a contest in which private consulting time with me was the prize. The content generated many mentions and shares, drawing attention to Bruce Clay India and the contest page itself. If you do something like this, your website